juantag wrote:I wouldn't expect the conference's name to have any particular Catholic associations.
“The three schools that are staying in the Big East will argue that the trademark registrations and name are no different than any other Big East property, which belongs to the Big East Corporation,” Rupp said. “When the Catholic Seven leave the Big East, the name stays with the corporation.’’
But it’s not a lock, not by a long shot.
“The Catholic Seven, on the other hand, will claim that the name belongs to them because they are synonymous with the Big East brand,’’ Rupp said. “Like trademark disputes over rock band names, the Catholic Seven will likely argue that they are like Mick Jagger, who was largely responsible for making the Rolling Stones, the Rolling Stones. “This argument is more likely to succeed if the Catholic Seven can show that they and not the three schools that are staying controlled how the mark was licensed. In trademark law, if you control the quality of the product sold under a trademark, you have standing to claim that you own that mark.’’
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